Comet Trails

latest news and opinion from Comet Creative Team

28Sep

Studio 2055 Becomes Comet Creative

by Nanette Newbry

Studio 2055 Becomes Comet Creative

Carlsbad, Calif. (Sept. 27, 2016) – Studio 2055 announced today that its corporate name change is now Comet Creative, following an extensive rebranding effort to coincide with the marketing firm’s 30th anniversary. The company, headquartered in Carlsbad, Calif., was founded by Principal/Creative Director Nanette Newbry in 1986 as a graphic design studio. Since then, the […]

25Aug

The Esprit of a Wild and Precious Life

by Nanette Newbry

The Esprit of a Wild and Precious Life

About a year and half ago, Gary Holmes, President of Z BioScience, came to the Studio for a branding project. He had just lost his daughter, Brittany Maynard. As a young woman diagnosed with a terminal brain tumor who then moved to Oregon to end her life, Brittany had been in the media for some […]

13Jul

Your Website is an Extension of Brand Experience. That’s Why Clients Trust Us

by Nanette Newbry

Your Website is an Extension of Brand Experience. That’s Why Clients Trust Us

We love to tell stories here at Studio 2055. Clients often ask us, “why should we hire you for web projects,” so we’ve made this fun infographic to illustrate our answer. Our Studio’s major point-of-difference is our brand-centric approach to every project we do. After all, it’s the return on your investment that is critical to your success.

06Sep

Awarding Athletes for Their Outstanding Performance with Great Design

by Nanette Newbry

Awarding Athletes for Their Outstanding Performance with Great Design

While the Summer Olympics were being held in Rio, the America’s Finest City race of InMotion’s America’s Finest City Half Marathon (AFC) was held in San Diego on August 21. Athletes started at the world-famous Cabrillo National Monument, passed the Star of India and ended in Balboa Park. Thousands of runners completed the half marathon course and were rewarded […]

24Aug

How Images Can Help Us Understand Scientific Data

by Nanette Newbry

How Images Can Help Us Understand Scientific Data

The power of pictures: how we can use images to promote and communicate science? It’s a fact—a single image is worth a thousand words; but there is additional real value in using images to promote scientific content. Visual content drives engagement, and images help us learn. They grab our attention, inspire us and help explain […]

10Aug

Summer in the Studio: Interns Get Real-World Experience for Their Future

by Nanette Newbry

Summer in the Studio: Interns Get Real-World Experience for Their Future

Studio 2055’s internship program has been an integral part of our studio culture since our inception. Talented young newcomers learn as they work alongside our graphic designers and web developers, gaining knowledge that encompasses all aspects of a fast-paced studio. The summer of 2016 brought us Vivian and Chris; both are eager to put their […]

22Jul

Branding Beats Quality. How Did the Dollar Shave Club Do It?

by Richard Dowdy

The Dollar Shave Club, based in Los Angeles, has been bought by London-based Unilever Corporation for one billion dollars. The startup, based in Los Angeles and founded by CEO Mike Dubin, offers razors, blades and other personal care products by mail in North America and Australia. The acquisition by Unilever gives the giant company a […]

11Jul

Creating Great Photography-to-Brand Recognition

by Nanette Newbry

Creating Great Photography-to-Brand Recognition

When we first began collaborating with Lionshead Studios, I was so impressed with not only the quality of their photography but the quantity as well. The studio’s amazing photo/video facility, with the largest cove in San Diego, literally had hundreds of adidas shoes and shirts styled ready for photography. A lot of products. Patrick [Vaughn] […]

14Jun

Bring Your Brand To Life. Storytelling Is Not Just for Kids

by Nanette Newbry

Bring Your Brand To Life. Storytelling Is Not Just for Kids

Over this past year, I’ve been asked to meet with companies that are ready to make some changes in the way their firms are represented. Our approach starts with ‘the story.’ In working with clients, the transformation begins by realizing that your brand is an ongoing story…

05Jun

I Met Muhammad Ali

by Nanette Newbry

On Friday, Muhammad Ali finally succumbed to Parkinson’s. As a contemporary of Ali, I followed his career from the Rumble in the Jungle to the Supreme Court case for his failing to enlist during the Vietnam war. I sympathized with his plight. As a kid, I saw aircraft carriers bringing thousands of soldiers to fight in Vietnam–many of them never coming back home. I watched Bob Hope at Christmas time telling jokes and showcasing beautiful women to entertain troops for the holidays. His show always made me cry.